Does NBC Hate Money?

So, it been a few days now since this was announced, but it's still puzzling me anyway. NBC was demanding more money for the sale of TV show's through Apple's iTunes store. The thing is, NBC is already doing horrible ratings-wise and The Office basically only made it because of sales through iTunes. Not only that, the networks get more money per person when someone purchases an episode through iTunes as opposed to the ad revenue the network gets when you watch the ads. Seems like bad timing as the new season of The Office was coming up and I was planning on buying a season pass. It's sad really, as I do always try and actually support music and such by buying it. But it looks like I'm going to have to resort to torrents now to catch the latest episodes of The Office. It may be a blessing actually, as the torrents are in HD and the ones for sale are only standard def.
This entry seems very random. I've slowly written it over like six hours. My thoughts are too random to make this flow properly at this point, so I'm just submitting it as is.